What is Stay Kind?


24 Million Opportunities!


The Thomas Kelly Youth Foundation is launching the Stay Kind initiative in memory of Stuart Kelly, and in honour of his continued support and kindness to his brother Thomas and to others.

Stay Kind takes its name from Stuart’s initials, just as Take Kare uses the initials of his elder brother – Thomas.

The Foundation is pleased to announce that the Stay Kind initiative is proudly supported by the NRL, Channel Nine, Wests Tigers and the Parramatta Eels.


The 2018 “Stay Kind” day is being held on Easter Monday 02nd April at ANZ Stadium, Sydney.  The game commences from 4.00pm.

We are looking for volunteers to help us raise funds on the game day.  Would love to have your help.  You have to be over 18 years of age, and willing to be available between 12.30pm and 6.30pm on th day.


Stuart was the Parramatta Eels’ number one fan, while Ralph, Stuart’s dad, has always wholeheartedly backed the Wests Tigers.

The Foundation appreciates the support offered by the NRL, Wests Tigers and Parramatta Eels in remembering and recognising the essence of what Stuart always stood for: Staying Kind.

Read Stuarts Story

About Stay Kind

”Stay Kind” after Stuart Kelly’s initials promote the prevention of harm to our youth from self-harm and suicide. In particular, prevention of harm as a result of bullying (traditional and cyber), hazing, and violence.

The Foundation is driving social and behavorial change around values of kindness with our upcoming campaigns in 2018 and 2019 called #staykindconversations, 24 million opportunities. 

Stay Kind Day (Easter Monday, April 02, 2018)

The days is about bringing the community together and to encourage values of kindness and support our youth who are vulnerable.  
Australia continues to have one of the highest rate of youth suicide in the world and young males outnumber young females.

Suicide was the leading cause of death in Australia among all people 15-44 years of age. A suicide is a needless death and in 2016 we had 2866 people end their life intentionally. 

404 young people between the age of 15-24 ended their life in 2016, that is more than 1 young person a day.

We invite the community to support kindness by supporting the day.

Tickets available at www.ticketek.com.au


It’s happening far too often – a young person decides to end their life as their world becomes too much to comprehend – they cannot see that tomorrow is a new day.

The Stay Kind initiative will promote the prevention of self-harm and suicide by running campaigns that promote better communication, changed behaviours and values for youth and the general community, through awareness initiatives in homes, schools, sporting codes, and the general community.


Please donate to our cause so that we are able to make an impact to reduce suicide.


“If we can save just one, we can save them all. Beautiful.” – Phil Gould


Parramatta Eels play the Wests Tigers for the inaugural Stay Kind cup (July 23, 2017)


Tim Mannah receives the Stay Kind cup – L to R, Ralph, Madeleine, Kathy Kelly


Parramatta Eels 2017



The origin of Stay Kind

Suicide rates amongst Australian youth are increasing significantly.  The 1990s saw a substantial rise in suicide rates, we appear to be experiencing this again in recent years.  In 2015, 3027 people ended their own lives in Australia.  That’s 8 people every day, or 1 person every 3 hours.  Of these 3027, half did not have a mental illness or had not accessed mental health services.

The responsibility for this loss of lives does not just rest with the individuals who decide to end their lives.  As a society, we are currently experiencing significant

changes in social values, behaviours, and respect shown to others.  Social media is one of many platforms that demonstrates this. These changes do not only impact on ourselves – they impact on others too.  Our culture of taking things on the chin can discourage youth from speaking out when respect from others is at its lowest.  This is why it’s more important than ever to create an environment of kindness, care, and empathy.